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Chloe Lane Bridal

Updated: September 28, 2026

This Privacy Policy explains how Chloe Lane Bridal (“we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit our boutique, use chloelanebridal.com, book an appointment, make a purchase, or communicate with us by phone, email, or text.

We designed this boutique around private appointments and one bride at a time. We treat your information the same way — carefully, and only for running the shop and serving you.

1. Who we are

Chloe Lane Bridal
7203 FM 1488, Suite A
Magnolia, Texas 77354
Phone: 832-787-0237
Email: [email protected]
Website: https://www.chloelanebridal.com

2. Information we collect

We collect information you give us and information created when you use our website or visit the boutique.
From you, this may include:

  • Name, email address, phone number, and mailing or billing address
  • Wedding date, appointment type, size, style notes, budget range, and guest count
  • Payment information processed by our payment provider (we do not store full card numbers on our own systems)
  • Order details, gown and veil selections, alterations notes, and pick-up records
  • Photos you share or that we take in the boutique with your permission
  • Messages you send us by form, email, phone, or text
  • Job-application information if you apply to work with us

Automatically from the website, this may include:

  • Device and browser type, IP address, pages viewed, and approximate location
  • Cookies or similar tools used to keep the site working, remember preferences, and understand which pages help brides book

3. How we use information

We use personal information to:

  • Book, confirm, remind you about, and follow up on appointments
  • Pull gowns that fit your style, size, budget, and timeline
  • Process orders, special orders, pick-ups, and payments
  • Answer questions and provide customer care
  • Send texts you opted into (see Section 5)
  • Send email updates you requested
  • Improve the website, the boutique experience, and our collection
  • Protect the shop against fraud, no-shows we need to document, and misuse
  • Comply with tax, accounting, and legal requirements

We do not use your information to train public AI models, and we do not sell your personal information.

4. How we share information

We share information only when needed to run the boutique:

  • Service providers who help us operate — for example appointment software (such as BridalLive), website hosting, email tools, payment processors, and our text-messaging platform (such as Twilio). They may use your information only to provide services to us, not for their own marketing.
  • Gown and veil designers or vendors when we place a special order in your name
  • Professional advisors (accountant, attorney, insurer) when reasonably needed
  • Authorities if the law requires it, or to protect the boutique, our team, or a bride
  • A buyer if the business is sold, in which case this policy would still apply until you are told otherwise

We do not sell personal information. We do not sell, rent, or share mobile phone numbers, SMS opt-in data, or SMS consent with third parties, affiliates, or lead generators for their marketing or promotional purposes.

5. Text messages (SMS / MMS)

If you provide a mobile number and opt in, we may text you under our Chloe Lane Bridal Alerts program. Messages may include appointment confirmations and reminders, follow-up and pick-up notices, order updates, customer-care replies, and — only if you separately agree — occasional boutique news or offers.

Mobile phone numbers and SMS opt-in / consent information will never be shared, sold, or used by third parties or lead generators for their own marketing. That information is used only to send the messages you requested, to operate the texting program, and to meet carrier and legal requirements.

Message frequency varies. Message and data rates may apply. Text STOP to cancel. Text HELP for help. Consent is not required as a condition of booking an appointment or making a purchase.

Full program rules are in our SMS Terms & Conditions: https://www.chloelanebridal.com/sms-terms

6. Cookies and website tools

Our website may use essential cookies so pages load and forms work, and limited analytics so we can see which pages help brides book. You can control cookies in your browser. Blocking some cookies may affect booking or form features.

If we later add advertising pixels (for example Meta or Google ads), we will update this policy and, where required, give you a choice before those tools run.

7. How long we keep information

We keep appointment, order, and customer records for as long as we need them to serve you and to meet tax, accounting, warranty, and legal duties — typically several years after your wedding or last purchase. Text opt-out records are kept so we do not message you again by mistake. Website logs are kept for a shorter operational period.

8. Security

We use reasonable administrative, technical, and physical safeguards for a small retail boutique — access limited to team members who need it, password-protected systems, and payment processing through established providers. No method of transmission or storage is perfectly secure. Please use a personal email and phone number you check regularly.

9. Children

Our website and boutique are intended for adults planning a wedding or shopping for a gown. We do not knowingly collect personal information from children under 13. If you believe a child has given us information, email [email protected] and we will delete it.

10. Your choices

You may:

  • Ask us what information we have about you, or ask us to correct it
  • Ask us to delete information we no longer need to keep
  • Opt out of marketing emails by using the unsubscribe link or emailing us
  • Opt out of texts by replying STOP, emailing us, or calling the boutique
  • Decline cookies in your browser

Texas residents may also have rights under the Texas Data Privacy and Security Act, including the right to know, correct, delete, and opt out of certain processing, and to appeal a denied request. To make a request, email [email protected] with “Privacy Request” in the subject line. We will need enough information to verify it is you. We will not discriminate against you for exercising these rights.

11. Links and third-party sites

Our site may link to designers, maps, booking tools, or social platforms. Their privacy practices are their own. Please read those policies before you share information there.

12. Changes to this policy

We may update this Privacy Policy. The effective date at the top will change when we do. The current version will always be posted at https://www.chloelanebridal.com/privacy-policy. If a change is material, we will note it on the site or notify you by email or text where appropriate.

13. Contact us

Questions about privacy, texts, or this policy:
Chloe Lane Bridal
7203 FM 1488, Suite A, Magnolia, Texas 77354
832-787-0237
[email protected]

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